You are not in this journey alone!
The ultimate goal of every website is converting visitors into clients or paying customers. But long before that can happen we have to take the first step of the building process: listening. We learn about you – your goals, products, services and organization. It is important that we gain an understanding and appreciation for what your company does and the challenges it encounters. We understand the website development process can be overwhelming, and we are here to guide you through the process with our expertise and thorough communication to make it as seamless and stress-free as possible.
Our design phase includes mock-ups, brainstorming and your feedback until we establish the best possible look and feel of your website. We create beautiful, user-friendly websites that you and your customers will love. Most of our websites are built on the WordPress Content Management System (CMS), which means after a short training session you will be able to change content, add pages or products, upload pictures and more. We want you to have total control of your website.
Our sites are custom-built for each client, but the process we follow is the same for everyone:
- Information Gathering
The first step in designing a successful website is to gather information. Many things need to be taken into consideration when designing a website, so we ask a lot of questions to help us understand your business and your needs.
Using the information gathered from step one, we put together a plan for your website.
We develop a site map – a list of all main topic areas of the site, as well as sub-topics (if applicable). This gives us a guide as to what content will be on the site, and is essential to developing a consistent, easy to understand navigational system. This is also the point where we decide what technologies should be implemented – interactive forms, slideshows, e-commerce abilities, CMS (content management system) such as WordPress, etc.
Drawing from the information gathered up to this point, we determine the look and feel of the site. Target audience is one of the key factors taken into consideration here. For example, a site that targets the dental industry will have a much different look than one meant for parents of young children. We also incorporate elements such as the company logo or colors to help strengthen the identity of your company throughout the site.
Once we’ve designed a prototype, you are given access to a customized Client Portal, which allows you to view your project throughout the design and development stages. Most importantly, it gives you the opportunity to express your likes and dislikes on the site design.
In this phase, communication is crucial to ensure that the final website will match your needs and taste. We work together in this way, exchanging ideas until we arrive at the final design for the site.
This is where the site itself is created. We take all of the individual graphic elements from the prototype and use them to create the functional website. During this process you will continue to be able to view your site in the portal, and suggest any additional changes or corrections you would like to see.
- Testing and Delivery
At this point we attend to the final details and test your website. We test things such as the functionality of forms and compatibility issues (differences between different web browsers), to ensure that the site is optimized to be viewed properly in the most recent browser versions as well as mobile devices.
Once we receive your final approval, it is time to deliver the site. We upload the files to your server and continue the testing process, making sure all files have been uploaded correctly, and that the site continues to be fully functional. This marks the official launch of your site, as it is now viewable to the public.
The development of your website is not necessarily over at this point. One way to bring repeat visitors to your site is to offer new content or products on a regular basis. If this interests you, we will be more than happy to continue working together with you to update the information on your website. We offer maintenance packages at reduced rates, based on how often you anticipate making changes or additions to your site.
We want to learn more about you! Click here to contact us regarding our web and design services.